Author Archives: roy

Characteristics of a Quality Advertisement

Posted on by

Advertisement is the best way in marketing products. Now the world is a world of competition and there are numerous homogeneous products in the market. Then, why should people buy your product in lieu of others? Of course, your product has to be the best in quality over all the products in the market. Then, how will people come to know that your product is better? Then the question of marketing or advertisement comes.

Production of a product is primary work but if your advertisement of that product is not better than that of the other products of market, your production will be in vain. Advertisement is helpful in this regard. It is not less important than the production of goods. The quantity of sale depends on the quality of marketing. So you need to know how to make quality advertisement.

Here are some steps you can follow for quality advertisement.

Identification of the Customer:

You have to fix your target customer (gender, age, income, region, etc.) instead of focusing all the people in general. Then you have to analyze what the customer demands from the product. If the demand of a consumer is fulfilled with a product, only then the customer will buy the product.

Analysis of the Competitors:

In most cases, goods are homogeneous. So you have to analyze what your competitors offer consumers, what extra service you can provide consumers so that you can triumph over the established market.

How You Can Reach the Customer:

You can reach the consumers through no personal relationship but through your products. So you must keep in mind that the way your products serve the consumer and care about them after the sale is the only way to build reliability and a long-term relationship with each consumer.

Name and Logo:

The most effective thing in marketing a product is the name and logo of the product. It must be innovative and attractive. When the people watch them on television and on other visual media and know them again and again they will remember them and search them when they need

Use of Language:

An image is better than thousand words. You have to keep in mind that advertisement is not narrative and the customers have not much time to read your advertisement for a long time. So the language of the advertisement of your product must be short but informative.

Creating Want in the Customer:

The advertisement should create extra demand in the customers’ mind which they had not thought before. It will create extra curiosity in the customers to buy the goods.

Exploitation of Feelings:

Your product needs to touch the customers’ tender feelings. Advertisement can do this. Customers become fond of the products and inclined to buy them after watching the advertisement.

Emphasis of Nationalism:

Naturally, everyone loves his nation. If the advertisement can touch the feeling of nationalism, the native people will be eager to buy the products and it will result in sale in good quantity.

Use of Popular Celebrity in Advertisement:

There are people who blindly love their favorite celebrities. So there is another good scope in marketing products. Mostly, people do not bother the quality of goods if their favorite celebrities advertise the product they need.

Quality Goods in Affordable Cost:

Almost all the goods in the market are of same quality and of similar price. So why people buy your product instead of others is the quality of your goods and their affordable cost. Consequently, you have to provide the best quality goods in affordable cost to win the market.

Budget:

How appealing your advertisement will be depends on how much you will be able to expense. There are various media like electronic media (internet, television, radio, mobile etc.), print media (newspaper, magazine, poster, bill board, T-shirt etc.) from them you have to select according to your budget.

Telemarketing:

Advertisement through phone or telemarketing is an effective medium now-a-days to sell a product as phone is a common element to all. Printed ads or other ads through TV, Radio, and Internet etc. may be ignored but when one’s phone rings, can anyone ignore it?

Is Advertising Worth the Investment?

Posted on by

Everywhere you look someone is trying to sell you something.

You are bombarded by messages whether it’s from the radio programme you listen to whilst having your breakfast, the billboards you drive past, the newspapers you read or the images plastered across the sides of the buses as they fly past you.

But even though you know they’re there are you taking any notice of them?

How many adverts do you remember seeing or hearing this morning?

Probably not many and that’s the worrying thing. If you managed to get to work this morning without taking in any of the sales messages that surrounded you, how can you be sure anyone’s taking any notice of yours?

According to Dave Trott (from his book “Predatory Thinking – A Masterclass in Out-thinking the Competition” – well worth a read), our oft he annual £18.3 billion spend (covering all forms of advertising):

89% of advertising isn’t noticed or remembered
4% is remembered positively
7% is remembered negatively

That means, UK businesses are wasting £17.3 billion – ouch!

You might think that means you’ve got to be clever in your advertising and come up with something wild and wacky that will get you noticed, but that’s not the case. Forget about being clever and think about creating something that will make people want to buy.

Have you heard people harp on about “we advertise to raise brand awareness”? That’s marketing agency speak for producing pretty ads that look great, but don’t get measurable results.

Advertising, according to Wikipedia’s definition, is:

“… a form of communication for marketing… used to encourage, persuade, or manipulate an audience… to continue or take some new action.”

That means buying stuff.

Whatever form it takes, your advertisement has to sell, otherwise it’s a waste of time and money.

Creating advertisements that sell

The only way you can create something that’s going to see is by knowing your market and what they’re looking for.

You know your customers better than anyone – what problem do they have? How will your product/service help them? What benefits will they get?

It really is that simple.

Forget about you and your business and about creating a flashy ad that gets you noticed for creativity. Yes, it might bring a smile to people’s faces, but it won’t necessarily bring them flocking to you with their credit cards.

Just keep in mind the simple formula of:

What do you customers want?
Why do they need it?
What will it mean to them when they have it?

Introduction to Full Color Printing

Posted on by

Full color printing is the technique of printing documents and photos in the entire range of colors. This technology is very advanced now. The techniques employed these days are very sophisticated and allow us to produce copies which are as good as the original document.

The underlying principle of color reproduction incorporates the theory of 3 color vision that takes in consideration the manner in which the human eyes see the colors. White light is made of three primary colors, red, green and blue, which is usually called RGB by the people in the printing industry. You should understand that these three primary colors, when added together, give us white light. That’s why RGB colors are known as additive primaries. Fundamentally, that’s the idea at the back of full color printing.

The method of separating the colors is akin to the method of seeing. Any given image is viewed with three filters, and each of those corresponds to additive primaries. It implies that the human eye sees the colors in layers. While distinguishing the colors, the layers are separate, yet together at the same time.

The technique of full color printing is similar to photography. A red filter or special lens is kept on the camera to produce a negative of the entire red light. By making a positive print, green and blue areas are left out. This process makes the color cyan. Likewise, a green filter would produce a positive of the rest of the additive colors, meaning blue and red. This way we get the magenta color. By using a blue filter, green and red are left out to create a yellow positive.

Three colors that get created during the process of full color printing are known as subtractive primaries, as each corresponds to two additive primaries. The presses employed for color printing make use of colored inks, which do the job of filters. The filters take away the component of white light and hit the picture on paper for producing other colors. The inks meant for printing, being transparent, allow light to go through and reflect from the paper base.

By combining all three subtractive primaries, the reproduction of the given item that we get is blurred. This is due to the pigmentation of inks. To eliminate this limitation, a fourth, black color, is included in the mix. This puts in contrast and shadow in the image, thus eliminating the blurriness.

As an increasing number of publishers opt for full color printing, there continues to be a corresponding increase in their readership. In fact, studies by the National Advertising Association reveal that increase to be forty percent or even more.

Unsolicited Paper Advertisements Should Be Illegal For All But Small Businesses and Non-Profits

Posted on by

Don’t you get tired of seeing large businesses advertising on every medium? From billboards and radio to YouTube and television, large businesses (the businesses that make millions of dollars a year, even though by some accounts these businesses are still considered “small”) have the cash flow and subsequent budget required to fund these advertisements, which gives them a huge marketing advantage over small businesses. Since government officials are always so fond of saying small businesses are the drivers of job creation and growth in this country, it would follow that any advantage these businesses can muster would be helpful for America. As such, I believe legislation which would make it illegal for large businesses to send unsolicited paper advertisements to private residents would be beneficial for a multitude of reasons. Large business advertisements already flood the airwaves and reach millions of people, so here’s why I think paper advertisements from said businesses should never be allowed to reach my mailbox or driveway.

The most obvious reason in favor of this approach would be the newfound marketing niche over which small businesses would enjoy a monopoly. Oftentimes, the budget of small/microbusinesses is so minuscule that business cards and flyers are the only way they can reach the consciousness of consumers. This being said, a second advantage of this approach becomes obvious. That is, if small business advertisements were the only game in town, or in this case, a citizen’s mailbox, they would garner more attention then they would when mixed in with dozens of other flyers and advertisements from larger businesses, the dilution effect of which would make the small business ad just another piece of paper in a sea of advertisements. Keeping this in mind, a third advantage of this approach would be correlated to the sheer volume of paper produced. Fewer paper advertisements would mean fewer trees destroyed and less waste, plain and simple! In addition, fewer paper advertisements would mean people like you and I would need to spend less time disposing of them. For example, many unsolicited paper advertisements I receive from large companies have my name and address emblazoned on the envelope and on documents inside, which for me means I have to shred them. All of this takes time, and since I never wanted these advertisements in the first place, I almost feel like I should be getting paid to receive them! After all, practically anywhere that you want to advertise in America requires you to pay for the use of that advertising space, so why should my mailbox be any different? However, as someone who cares about jobs for Americans, I would have no qualms about allowing small businesses to send me paper advertisements.

The almighty dollar drives this country, and as such it is nigh impossible to avoid advertisements in America. However, I don’t want to receive advertisements at my home unless I say so, since I own my home, not the mega corporation. Look, I am not against capitalism, as capitalism fuels job creation and American competitiveness in the global economy. However, when my wife and I take a walk and see planes flying above us carrying streaming banners for huge insurance companies, it is not hard for us to see small businesses need to be given niches that the large businesses cannot access. If my wife and I can see this point of view, then in my opinion, astute legislators who care about America and its small businesses should not only see this point of view, but they should act on it. Disallowing paper advertisements from any for-profit business except a small business would be one such action.

Electronic Signage Vs Digital Signage

Posted on by

Electronic signage is any type of sign, which is commonly used for the purposes of company branding, advertising or information broadcasting-that uses an illuminated media unit for its display. Fluorescent, neon, and high intensity display modules are all examples of this particular type of display. Billboards which often use top lit lamps for lightning or back-lit menu board’s which are commonly used in many restaurants are not electronic digital signs, there is also a very important sub-category between illuminate signs that are, nonetheless, static in their submission and those signs that allow very less permanent, modifiable data capabilities. On the other hand Digital signage uses technologies such as the LED, LCD and projection modules to display different form of content such as video, digital images, streaming media, and other relevant information and placed in public areas, transportation systems, stadiums, museums, retail stores, hospitals, restaurants, and corporate buildings etc.

Digital signage displays use advance content management systems and digital media distribution modules which can either be run from personal computers, servers or media hosting providers.

The Key Difference

Outside the signage industry, many people amalgamate signage with digital signage. In certain contexts, they may actually mean the very same thing. Yet, if you’re a business proprietor, company executive, or company representative who’s thinking about modern display board applications as a medium of advertisement for your organization, it’s crucial for you to know the key difference between these two. Electronic digital signage is signs that use a digital display unit combined with advance digital technology to generate preeminent control, management, and versatility of the displayed content. This technology allows an organisation to display large size video content, design multiple display boards which could be rotated on a defined schedule, gain important feedback and information about the digital sign’s effectiveness; even incorporate touch screens to create an interactive experience for clients and the other audiences. One should keep in mind, that not all types of hardware support this technology. Fluorescent and other similar neon signs cannot adopt these advance capabilities, whereas LCD and LEDs can.

Digital vs. Electronic Signage

From the viewpoint of a common audience, there might not seem much of a difference between electronic and digital signage. In the context of a basic “static” LCD sign and one that is broadcasting regularly a single digital content, there may not seem any difference at all. That said, beyond all the software capabilities that allow the organizations and companies to manage their required content in a better way, there is still some straight competition between different types of signs. Some of the prominent ones are LCD boards are starting to replace the old school signs in more and more public locations. In some cases, this modern choice may have as much to do with the cultural trends and other hardware capabilities than any benefit that this new system creates. Whereas on the other hand neon signs are already tagged with tacky decorating, when a neighbouring company installs an LED sign, the contrast of the displays are palpable. What’s more, LED is at least six to ten times more energy-efficient than neon displays and is also more compatible with solar power. LED signs are also easier to handle, last longer, and are easier to support and repair.