Modern Challenges Faced By Advertising Industry

Just a decade back, digital marketers were of the opinion that all was smooth sailing. This was when the web had arrived as the medium of advertising and advertising agencies had become experts at placing online ads and online displays.

However, in the past few years, new technologies have emerged, which again have disrupted the way in which advertising agencies need to operate. Under the leadership of Facebook and Twitter, with collaboration with online behemoths like Google and some start-ups in Silicon Valley, the advertising business has been transformed and changed the way in which traditional budgets were allocated by companies for their marketing.