Modern Challenges Faced By Advertising Industry

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Just a decade back, digital marketers were of the opinion that all was smooth sailing. This was when the web had arrived as the medium of advertising and advertising agencies had become experts at placing online ads and online displays.

However, in the past few years, new technologies have emerged, which again have disrupted the way in which advertising agencies need to operate. Under the leadership of Facebook and Twitter, with collaboration with online behemoths like Google and some start-ups in Silicon Valley, the advertising business has been transformed and changed the way in which traditional budgets were allocated by companies for their marketing.

Boost Traffic To Your Event Stall Via These Methods

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Event marketing companies are always looking for ways to increase the number of visitors to their stall to boost the chances of conversions. Is there a fool proof method to accomplish this? While there are no written down rules to get the results you seek, proper planning and strategies do lead to success. Important thing in standing out and make people notice your stall, your brand, and the products that you market.

Reason You Should Hire a Video Production Company

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Video production is now an integral part of the corporate world. The days when all you needed was a big billboard to announce your new product are long gone. With the internet defining new business trends, sooner or later you will need a video production company.

They are now crucial in training, marketing, product launching, branding and myriad other business processes. The tremendous growth of video platforms such as YouTube is indicative of the importance of video productions in modern society. The question is, do you produce in-house or hire a professional?

Event Sponsorship: What to Do When Money Is Tight

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Sponsoring an event can be a very rewarding way to get your company/brand known to the public, yet it does not come cheap. Like anything else, you only get more out of it if you pay more for it. In that sense, if money is tight it will be difficult for you to afford sponsoring a certain event without compromising the finances of your company. In an attempt to solve this conflict, there are a few points to think about that can help you make the right decision.

Study the event very well: Know whether your target consumers will be at the event and how many of them are expected to be there. It is also useful to know if the event is repeated (annual, bi-annual… etc.). This will help you decide whether there will be another chance for you to sponsor when your financial state gets better. Moreover, look for other events to decide whether your money is going in the right place.

Smartphones: The Power of Advertising in Your Hands

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Smartphones now have become synonyms to mobile phones. The mobile market has increased tenfold in the last decade or so. Smartphones now are more connected than ever. The average user of a computer would find itself easily replaced by the smartphone usage. Whichever websites that you open on your computer all now have apps for phones. The experience of using apps on the phone is richer than ever. A phone is going to be with a person for almost the entire day and this makes sending information across very easy. All these factors have made advertising on mobile phones a very suitable medium.