Currently, a reported fifty percent of mobile traffic stems from video viewership and the growth won’t be slowing any time soon. It’s not surprising, as YouTube is the second most used browser to Google. Also, in just the last 10 months, Nike increased its Instagram following from 4 to 12 million users with the use of engaging video campaigns.
For brands considering the introduction of video ads into their current marketing strategy, it helps to know that fifty-two percent of consumers agree that well-executed videos make them more confident in their purchasing decisions. Most companies struggle with where to start and how to differentiate between the best video ad format to achieve their sales goals. Below is an overview of common video formats and how to optimize each for maximum effect.