Smartphones now have become synonyms to mobile phones. The mobile market has increased tenfold in the last decade or so. Smartphones now are more connected than ever. The average user of a computer would find itself easily replaced by the smartphone usage. Whichever websites that you open on your computer all now have apps for phones. The experience of using apps on the phone is richer than ever. A phone is going to be with a person for almost the entire day and this makes sending information across very easy. All these factors have made advertising on mobile phones a very suitable medium.